Brand & Visual Identity Redesign
Brand & Visual Identity Redesign
Led product design to transform legacy healthcare accreditation workflows into scalable digital systems for DNV and institutions—driving efficiency, collaboration, and helping the startup secure major funding.
Led product design to transform legacy healthcare accreditation workflows into scalable digital systems for DNV and institutions—driving efficiency, collaboration, and helping the startup secure major funding.
Beyond the product—building the brand visual as a founding designer
Beyond the product—building the brand visual as a founding designer
As Founding Designer, my role extended past product UX into defining how the company looked and spoke everywhere. I led a full brand identity overhaul, including rebranding the visual system, redesigning the website's visual language, and rolling out cohesive social media assets. So the startup could show up consistently as it scaled toward funding.
As Founding Designer, my role extended past product UX into defining how the company looked and spoke everywhere. I led a full brand identity overhaul, including rebranding the visual system, redesigning the website's visual language, and rolling out cohesive social media assets. So the startup could show up consistently as it scaled toward funding.
01 Style Guide
01 Style Guide
A visual language built to scale
A visual language built to scale
Typography, color, and iconography systemized into a cohesive foundation for every touchpoint
Typography, color, and iconography systemized into a cohesive foundation for every touchpoint
Typography, color, and iconography systemized into a cohesive foundation for every touchpoint
02 Website Redesign
02 Website Redesign
From cluttered to confident
From cluttered to confident
A refreshed visual brings clarity to the website—same content, new legibility
A refreshed visual brings clarity to the website—same content, new legibility
Before
After
03 Social Media
03 Social Media
Motion that stops the scroll
Motion that stops the scroll
Beyond static templates, I designed animations to grab attention across social feeds
Beyond static templates, I designed animations to grab attention across social feeds
04 Logo
04 Logo
A new mark for a growing product line
A new mark for a growing product line
Designed a logo for a sub-product, distinct enough to stand on its own while staying visually tied to the parent brand
Designed a logo for a sub-product, distinct enough to stand on its own while staying visually tied to the parent brand
