SEO Audit
Social Analytics
My Role
Competitor Analysis
Social Analytics
Recommendations
Team
SEO Audit
Keyword Research
Social Analytics
Deliverables
SEO/Social Issues
Recommendations
Dashboard
Timeline
2026.04 - 2026.05
Contributions
Conducted competitive analysis 📊
Compared Alo with competitors across traffic, authority score, backlinks, and positioning.
Designed social analytics frame 🔍
When GA4 was unavailable, I built a triangulation approach to understand social performance.
Audited social medias 📱
Reviewed Instagram, TikTok, and YouTube to map content strategy, posting cadence, and engagement patterns across the full funnel.
Provided recommendations 💡
Synthesized cross-channel insights into solutions for audience expansion, keyword growth, and social content improvement.
About
Alo Yoga is a premium activewear and lifestyle brand built around a "studio-to-street" philosophy: yoga apparel that looks just as good outside the gym as in it.
Their website is not just a store. It blends photography with seamless shopping, integrates the Alo Moves fitness class library, and carries brand storytelling content across a blog and campaign pages. The whole experience is designed to keep users within the Alo ecosystem, not just to close a single transaction.
Redesigned Generate with AI Modal
The Problem
Alo Yoga has the brand, the community, and the aesthetic. But when you look at the actual search data, a different picture comes up. Lululemon generates 3.5x Alo's organic traffic, not because they make better products, but because they show up in a lot more searches. Their keyword strategy covers running, tennis, golf, and general gym wear. Alo's is almost entirely yoga.
Goals
Research Overview
Each method was chosen to answer a specific question, from what is technically broken, to how Alo stacks up against competitors, to what their social presence is actually doing for the business.
SEO Audit
We conduct an SEO audit across technical, on-page, and off-page. Here are the ones that matter most:
Competitor Analysis
Purpose
# Professional Networking
Target Audiences
XXXXXXXXX
Purpose
# Professional Networking
Target Audiences
XXXXXXXXX
Purpose
# Professional Networking
Target Audiences
XXXXXXXXX
Purpose
# Professional Networking
Target Audiences
XXXXXXXXX
Position
I mapped all five brands across sport breadth and gender audience balance, that show the strategic problem more clearly than traffic numbers alone.
Traffic Share
XXXXXX
Organic Traffic
XXXXXX
Backlinks
XXXXXX
Keyword Research
The findings directly supported my competitor analysis: the gap between Alo and Lululemon is not just traffic volume, it is which searches each brand shows up for.
Untapped Keywords
Potential Keywords
Social Analytics
XXX
Overall Findings
Lululemon did not win by outspending Alo on brand marketing. They won by expanding who they are for runners, golfers, men, and gym-goers, and aligning SEO, social, and paid spend behind that expanded identity over the years.
Recommendations
Feedback
XXXXXXX
Next Steps
XXXXXXX
Retrospective
XXXXXXX
