Advantech
Revolutionizing the Open House Experience for Visitors and Staff
Advantech
Revolutionizing the Open House Experience for Visitors and Staff
Designed a visiting reservation system to streamline the Open House experience, enhancing efficiency and impacting 1,500+ visitors annually. Recognized by two general managers and awarded Best Intern Project 2023 for its impact.
Designed a visiting reservation system to streamline the Open House experience, enhancing efficiency and impacting 1,500+ visitors annually. Recognized by two general managers and awarded Best Intern Project 2023 for its impact.
UX Researcher & UX/UI Designer
UX Researcher & UX/UI Designer
Contributions
Helped Advantech identify and solve their internal problems to optimize staff workflows and create a seamless visiting experience from 0 to 1.
Contributions
Helped Advantech identify and solve their internal problems to optimize staff workflows and create a seamless visiting experience from 0 to 1.
Seamless Visitor Experience 🙋♀️
Ensured a seamless visit experience by standardizing the reservation process, allowing staff to efficiently schedule resources and follow a structured SOP for a smoother visitor experience.
Ensured a seamless visit experience by standardizing the reservation process, allowing staff to efficiently schedule resources and follow a structured SOP for a smoother visitor experience.
Optimized Workflow for Staff 👩💼
Redefined the workflow by creating an integrated reservation system that connects with existing systems, providing staff with clear SOPs to simplify operations and reduce complexity.
Redefined the workflow by creating an integrated reservation system that connects with existing systems, providing staff with clear SOPs to simplify operations and reduce complexity.
Overcame technical limitations 🧑💻
Worked with the IT team to explore database integration between two existing platforms and develop the new system.
Worked with the IT team to explore database integration between two existing platforms and develop the new system.
Built the system from 0 to 1 🧑💼
Independently developed a solution to a long-standing PR challenge. By thinking outside the box, the innovative solution earned high praise.
Independently developed a solution to a long-standing PR challenge. By thinking outside the box, the innovative solution earned high praise.
01 Background
Problems
The lack of a standardized reservation process led to last-minute resource shortages and inconsistent visitor agendas and experiences.
Problems
The lack of a standardized reservation process led to last-minute resource shortages and inconsistent visitor agendas and experiences.
General Visitor Agenda🙋♀️
Standardized Staff Workflow 👩💼
Goals
To create a structured reservation system that ensures resource availability, enhances visitor experience, and streamlines staff workflows.
Goals
To create a structured reservation system that ensures resource availability, enhances visitor experience, and streamlines staff workflows.
02 Discovery
Research Insights
Through various user research, we found that navigation, booking, and resource inefficiencies create a frustrating experience for both visitors and staff.
Research Insights
Through various user research, we found that navigation, booking, and resource inefficiencies create a frustrating experience for both visitors and staff.
For Visitor 🙋♀️
01 Time-consuming to find parking
"It took me over an hour to find parking space near the campus—such a frustrating way to start the visit!"
02 Difficult to hear the guide clearly
"It is a pity that visitors at the back cannot hear the guide introducing the key points of this station clearly."
03 Difficult to hear the guide clearly
"From a layman's point of view, I would be more interested in the life-oriented introduction because I'm more familiar with it."
For Staff 👩💼
01 Parking isn't available without booking
"It is troublesome when staff didn't reserve parking space in advance, and a visitor couldn't find any parking space."
02 Equipment isn't available when needed
"Microphones must be charged, so it will be inconvenient if staff borrow them without notifying us in advance."
03 Unclear booking process
"I’m not sure what resources can be booked or how to book them, I think only staff in the Public Relations team know the details."
Field Research
Parking spaces and building guides are not clearly marked on the campus.
03 Define
Personas
Identifying key stakeholders—visitors seeking industry insights and staff managing reservations.
Personas
Identifying key stakeholders—visitors seeking industry insights and staff managing reservations.
Visitor - EMBA student 🙋♀️
Visitor - EMBA student 🙋♀️
Staff - Public Relations 👩💼
Staff - Public Relations 👩💼
Customer / Staff Journey Map
The journey map reveals how staff challenges—booking inefficiencies, delays, and equipment issues—disrupt the visitor experience, causing confusion and inconvenience.
Customer / Staff Journey Map
The journey map reveals how staff challenges—booking inefficiencies, delays, and equipment issues—disrupt the visitor experience, causing confusion and inconvenience.
Ideation
How might we Improve the customer visiting experience and increase employees' efficiency in preparing visits simultaneously?
Ideation
How might we Improve the customer visiting experience and increase employees' efficiency in preparing visits simultaneously?
04 Deliver
Solutions
Based on the research, I propose 2 designs: a Visiting Resource Reservation System and a Counter system.
Solutions
Based on the research, I propose 2 designs: a Visiting Resource Reservation System and a Counter system.
System Flow
(2 of them work with a Visitor Webapp proposed by my co-worker )
System Flow
(2 of them work with a Visitor Webapp proposed by my co-worker )
Deliverables
Streamlined the reservation process for staff and the preparation for the counter while enhancing the visitor experience by reducing uncertainty.
Deliverables
Streamlined the reservation process for staff and the preparation for the counter while enhancing the visitor experience by reducing uncertainty.
Deliverables
Streamlined the reservation process for staff and the preparation for the counter while enhancing the visitor experience by reducing uncertainty.
Step 4
Sent email notification to visitor
Step 2
View Parking Slot Requests
Retrospective
"Never solve the problem I am asked to solve": always uncover root causes behind the problem before jumping into design.
Retrospective
"Never solve the problem I am asked to solve": always uncover root causes behind the problem before jumping into design.
🤝 Lesson Learned
Rethinking the Brief & Solving the Right Problem
The project was initiated to solve a bad visitor experience, but deeper research revealed that internal workflow inefficiencies were the real bottleneck.
The project was initiated to solve a bad visitor experience, but deeper research revealed that internal workflow inefficiencies were the real bottleneck.
⚙️ Challenge
Integration Complexity & Unexpected Issues
Faced technical hurdles while integrating existing platforms, requiring iterative problem-solving and collaboration with IT to ensure a seamless transition.
Faced technical hurdles while integrating existing platforms, requiring iterative problem-solving and collaboration with IT to ensure a seamless transition.
✅ Skills Gained
Mastering Cross-Team Collaboration
Close collaboration with PR and IT team was crucial for aligning expectations and overcoming unforeseen obstacles, reinforcing the value of communication.
Close collaboration with PR and IT team was crucial for aligning expectations and overcoming unforeseen obstacles, reinforcing the value of communication.
