Positive Exposure | Museum

Making Physical Accessibility Visible Online: Designing Accessibility Information for Wheelchair Users

This project aims to provide a smooth wayfinding experience that reduces the uncertainty of navigating Positive Exposure for wheelchair users. We designed the accessibility information on their website so wheelchair users could find the information they need to visit with confidence.

This project aims to provide a smooth wayfinding experience that reduces the uncertainty of navigating Positive Exposure for wheelchair users. We designed the accessibility information on their website so wheelchair users could find the information they need to visit with confidence.

Content Audit

UX Research

Accessibility

UI Design

My Role

UX Researcher
UI Designer
Project Manager

Team

UX Researcher
UI Designer
Editor

Deliverables

Key Findings
Recommendations
UI Design Mockup

Timeline

2026.03 - 2026.05

Contributions

What I Did on This Project

What I Did on This Project

👣 Conducted field research

Visited Positive Exposure in person to observe the physical space and cross-reference what we found on-site against what was available online.

🔍 Identified the core gap

Analyzed sources of wheelchair users' lived experiences to uncover the gap between what users need and what Positive Exposure provided.

💡 Proposed the pivot

Recognized that the gallery was already accessible and proposed a pivot to the digital information gap that prevents users from visiting.

🎨 Designed the accessibility page

Designed the "Accessibility" page with information on "Limited Mobility", connecting design decisions directly to research findings.

01 Overview

01 Overview

About the Client

Positive Exposure Gallery: Where Accessibility Meets Art

Positive Exposure Gallery: Where Accessibility Meets Art

Positive Exposure (as shown in Figure 1) is a nonprofit gallery in NYC dedicated to celebrating human diversity through art, with a particular focus on the lives and experiences of people with disabilities. The gallery actively welcomes visitors of all abilities and hosts exhibitions, programs, and events that center on disabled artists and their stories.

Figure 1: The …….

Target User

Who We Designed For: First-time Wheelchair Users

Who We Designed For: First-time Wheelchair Users

Wheelchair users are the most affected by physical accessibility barriers, making them the primary group within the mobility disability community. For this project, we focused specifically on first-time wheelchair users visiting Positive Exposure as gallery guests.

Problem Statement 

A Welcoming Space That Wheelchair Users Never Knew Was Welcoming

A Welcoming Space That Wheelchair Users Never Knew Was Welcoming

Wheelchair users depend on detailed accessibility information to plan visits with confidence. Without it, the decision to visit a new place becomes a risk. Positive Exposure did well on physical accessibility within the gallery, but the accessibility information was hard to find online, which discouraged wheelchair users from visiting the gallery.

Project Objective 

Improving Accessibility Information for Navigating to and Within the Gallery

Improving Accessibility Information for Navigating to and Within the Gallery

02 The Process

02 The Process

Research Overview

How We Went From Assumptions to a Clear Design Direction?

How We Went From Assumptions to a Clear Design Direction?

We began with an assumption: the biggest accessibility challenge for wheelchair users at Positive Exposure would be inside the gallery. To verify the assumption and come up with solutions, we set up four research steps to gain a comprehensive understanding of the wheelchair users' experience, the current state of the "Positive Exposure", and the accessibility challenges wheelchair users might encounter within the gallery.

1

Secondary Research

To learn from wheelchair users' lived experiences and identify what information they need before visiting a new place.

2

Website Audit

To identify what is missing for wheelchair users planning a visit, I did an audit on Positive Exposure's website and Google Maps.

3

Kickoff Meeting

To understand the gallery's current accessibility efforts and align on the project scope before starting research.

4

Field Research

To observe the physical space firsthand and compare what we found on-site against what was available online.

5

Competitor Analysis

To benchmark how major NYC museums communicate accessibility information online and what accessible support they provide.

1

SEO Audit

To find crawlability, performance, and any technical issues that are actively hurting Alo's ability to rank.

2

Competitor Analysis

Study what competitors are doing online to identify opportunities to become more competitive.

3

Keyword Research

Identify the keywords people search for so we can create keywords that match their needs.

4

Social Media Audit

Platform audit to map Alo's social funnel from awareness to conversion with main competitors.

4

Social Media Audit

Platform audit to map Alo's social funnel from awareness to conversion with main competitors.

Secondary Research

What Are Wheelchair Users' Needs and Challenges for a Visit?

What Are Wheelchair Users' Needs and Challenges for a Visit?

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Navigate to the gallery

Accessibility = First threshold

Users may give up visiting if accessibility information is unclear or missing.



“Wheelchair users may decide not to visit an area if there is a lack of accessibility information” (Evcil, 2018)

"You have to do research about where you want to go, what you want to do." Sarah Funk, wheelchair user and NYC accessibility documentarian (Funk, 2023)

Navigate in the gallery

Crowds create hidden barriers

Crowds block visibility and movement, making navigation unpredictable.

“Quote"

Navigate in the gallery

Accessibility should be the default

Accessible routes should be integrated into the main experience, and we should not treated as an extra option.

“Quote"

Brief Reflection 

The ProblemKey Insights

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Website Audit

What Accessibility Information Was Provided Online?

What Accessibility Information Was Provided Online?

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Positive Exposure's Website

Figure 1: The homepage of Positive Exposure's website

Findings from the website

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Google Maps

Figure 1: The homepage of Positive Exposure's website

Findings from Google Maps

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Kickoff Meeting & Field Research

Positive Exposure Did a Great Job on Physical Accessibility, But That Was Invisible Online

Positive Exposure Did a Great Job on Physical Accessibility, But That Was Invisible Online

We met with Positive Exposure to understand the gallery's current accessibility efforts and where they saw gaps. Then, I conducted the field research to identify potential friction points by experience navigating to the gallery and within the gallery. The meeting and my field research gave us important context: Positive Exposure was aware of physical accessibility as a priority, but had not effectively documented or communicated it on their website and Google Maps.

Figure 1: The homepage of Positive Exposure's website

Figure 1: The homepage of Positive Exposure's website

Competitor Analysis

How Do Other NYC Major Galleries Communicate Accessibility on Their Websites?

How Do Other NYC Major Galleries Communicate Accessibility on Their Websites?

I looked at 3 famous museums in NYC to learn …….

The Met

Figure 1: The homepage of Positive Exposure's website

Accessibility Information

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Accessibility Information

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MoMA

Figure 1: The homepage of Positive Exposure's website

Accessibility Information

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Accessibility Information

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Guggenheim Museum

Figure 1: The homepage of Positive Exposure's website

Accessibility Information

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Accessibility Information

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Key Insights

The ProblemKey Insights

Accessibility Information

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Accessibility Information

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Accessibility Critiques

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True accessibility is not just about whether a space meets physical standards. It is about whether visitors can move through it confidently and independently. Our critique focused on two moments where that confidence can break down: Navigate to the gallery (plan a visit) and Navigate in the gallery (explore the gallery).

Navigate to the gallery

The Scenario

A first-time wheelchair user researches how to get to Positive Exposure online, but cannot find enough accessibility information to feel confident making the trip.

Critique Focus

For wheelchair users, finding accessibility information is not a nice-to-have step in trip planning. It is the deciding factor. Without clear, findable details about how to get there and what to expect at the entrance, the default decision is to stay home. The website must do more than contain this information. It must make it easy to find before doubt sets in.

Navigate in the gallery

The Scenario

A wheelchair user has arrived at the gallery and wants to move through the space independently, without needing to ask staff for help at every turn.

Critique Focus

Independence inside a gallery depends on being able to orient yourself without assistance. When layout information, restroom locations, and pathway details are not clearly communicated, wheelchair users are forced into a reactive mode, constantly seeking help rather than experiencing the space on their own terms. A floor plan and clear spatial information available before and during the visit would remove that burden entirely.

03 The Solution

03 The Solution

Recommendations

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Critical

Recommendation

To find crawlability, performance, and any technical issues that are actively hurting Alo's ability to rank.

Critical

Recommendation

To find crawlability, performance, and any technical issues that are actively hurting Alo's ability to rank.

Medium

Recommendation

To find crawlability, performance, and any technical issues that are actively hurting Alo's ability to rank.

Design Mockup

Accessibility Information on The Website

Accessibility Information on The Website

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Figure 1: The homepage of Positive Exposure's website

Page 1

Reason for the design….

Figure 1: The homepage of Positive Exposure's website

Page 2

Reason for the design….

Figure 1: The homepage of Positive Exposure's website

1

Eye-Tracking Usability Testing

Observe where the issues are

2

System Usability Scale

Evaluate the usability of product

3

Retrospective-Think-Aloud

Understand user pain points and needs

4

Web Analytics

Learn behavioral data & Identify issues

04 The Conclusion

04 The Conclusion

Feedback

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Next Steps

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Retrospective

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Let’s get in touch!

myra.chen960193@gmail.com

Copyright 2025 by Myra Chen

Let’s get in touch!

myra.chen960193@gmail.com

Copyright 2025 by Myra Chen

Let’s get in touch!

myra.chen960193@gmail.com

Copyright 2025 by Myra Chen