Beneath The Tranquillity - Relationship-boosting card
Beneath The Tranquillity - Relationship-boosting card
Beneath The Tranquillity - Relationship-boosting card
A thoughtfully designed card deck experience that encourages reflection, helping to alleviate misunderstandings and disputes commonly caused by text-based communication.
UX Researcher, UX Designer, Content Designer, Photographer, Film Editor
UX Researcher, UX Designer, Content Designer, Photographer, Film Editor
Wellness & Self-Improvement
Wellness & Self-Improvement
2022.07 - 2023.05 (9 months)
2022.07 - 2023.05 (9 months)
Contributions
Designed the card content, managed the printing process, and handled promotion.
Designed All Card Content 🃏
Crafted meaningful prompts and messages to encourage self-reflection and improve communication.
Crafted meaningful prompts and messages to encourage self-reflection and improve communication.
Created Custom Icons 🎨
Designed visually cohesive icons to enhance user engagement and clarity.
Designed visually cohesive icons to enhance user engagement and clarity.
Managed Card Printing & Production 🖨️
oversaw the printing process to ensure high-quality materials and design accuracy.
oversaw the printing process to ensure high-quality materials and design accuracy.
Filmed & Edited Promotional Videos 🎥
Recruited participants and shot & edited videos to showcase the product experience and storytelling.
Recruited participants and shot & edited videos to showcase the product experience and storytelling.
Problems
There are about 4.65 billion social media users, and many of them are negatively influenced by social media.
Problems
There are about 4.65 billion social media users, and many of them are negatively influenced by social media.
Research Insights
40% of internet users experience difficulty in online social interactions due to "hardly interpreting nonverbal information."
Research Insights
40% of internet users experience difficulty in online social interactions due to "hardly interpreting nonverbal information."
Survey
83 survey questionnaires / 25 interviews
Negative effects of social media
Negative effects of social media
Affect human sleep quality.
Affect human sleep quality.
Misunderstand what other people say.
Misunderstand what other people say.
Encounter scams on social media.
Encounter scams on social media.
Reasons for using social media
Reasons for using social media
#FOMO (Fear of missing out)
#FOMO (Fear of missing out)
Don't miss interaction with friends.
Don't miss interaction with friends.
#FOMO (Fear of missing out)
#FOMO (Fear of missing out)
Gain some useful information.
Gain some useful information.
No reason, because everyone is using it.
No reason, because everyone is using it.
Negative effects of social media
Affect human sleep quality.
Misunderstand what other people say.
Encounter scams on social media.
Reasons for using social media
#FOMO (Fear of missing out)
Don't miss interaction with friends.
#FOMO (Fear of missing out)
Gain some useful information.
No reason, because everyone is using it.
Interview
Consideration
Initially, we aimed to design a solution for quitting social media but realized that FOMO and its positive aspects make quitting hard. Instead, we focused on improving the negative aspects.
Consideration
Initially, we aimed to design a solution for quitting social media but realized that FOMO and its positive aspects make quitting hard. Instead, we focused on improving the negative aspects.
Pain point: Misunderstanding what other people say.
Alleviate problems caused by misunderstandings and disputes that arise by text messages.
Ideation
How might we make people understand each other more and alleviate problems caused by misunderstandings from text messages?
Ideation
How might we make people understand each other more and alleviate problems caused by misunderstandings from text messages?
Define
Classification of messaging habits
Define
Classification of messaging habits
Reference
Satir iceberg theory
“Behavior is visible to others in the external world, but the internal world lies "below the water line" and is hidden from view.”
Reference
Satir iceberg theory
“Behavior is visible to others in the external world, but the internal world lies "below the water line" and is hidden from view.”
Solutions
An experience design based on Satir iceberg theory provides people the chance to reflect, alleviating the problems caused by misunderstandings and disputes that arise from text messages.
Solutions
An experience design based on Satir iceberg theory provides people the chance to reflect, alleviating the problems caused by misunderstandings and disputes that arise from text messages.
Experience Processes
01 Beginning - Introduce flyer
Collect "Beneath the Tranquillity" leaflets from co-shops or counseling centers.
02 Exploration - Classification Test Website “Your iceberg DNA”
Facilitating parent-child interaction while imparting space planning skills to children.
03 Exchange - Scenario Card Deck “Between Serenity”
Through various message scenarios, users could understand the differences in message interpretation. And gain insight into each other's thoughts.
Through various message scenarios, users could understand the differences in message interpretation. And gain insight into each other's thoughts.
04 Deeper talks - Communication Guidance Card Deck “Beneath the Serenity”
04 Deeper talks - Communication Card Deck “Beneath the Serenity”
Topics of behavior, feeling, perception, expectations, the card deck guides participants to express deeper emotions and thoughts behind their words.
Deliverables
When designing the visuals for the activities, I used childlike colors and styles to present creativity.
Deliverables
When designing the visuals for the activities, I used childlike colors and styles to present creativity.
Feedback
The card set helps them better understand each other!
Feedback
The card set helps them better understand each other!
Feedback
The card set helps them better understand each other!
Couple who have been together for 4yrs
Couple who have been together for 4yrs
"The experience provides me with a deeper understanding of him. And I want to say It is good to have him"
"The experience provides me with a deeper understanding of him. And I want to say It is good to have him"
"After this experience, I firmly believe that “she is definitely the right person in my life!"
"After this experience, I firmly believe that “she is definitely the right person in my life!"
Daughter and father in Asian family
Daughter and father in Asian family
"It helps me learn how to think from my daughter’s perspective, so I want to make some changes for her."
"It helps me learn how to think from my daughter’s perspective, so I want to make some changes for her."
"It is inevitable that we have different ideas. In the process, we got closer to each other by the questions."
"It is inevitable that we have different ideas. In the process, we got closer to each other by the questions."
Retrospective
Thinking from design to promotion: Expanding engagement beyond the cards.
🎯 Impact
Encouraging Meaningful Conversations & Emotional Awareness
The relationship-boosting card deck successfully helped users navigate misunderstandings by fostering self-reflection and open dialogue, making interactions more thoughtful and intentional.
The relationship-boosting card deck successfully helped users navigate misunderstandings by fostering self-reflection and open dialogue, making interactions more thoughtful and intentional.
⚡ Challenge
Shifting from Consumer Product to Counseling Tool
Initially considered selling directly to users, but realized they might lack motivation to use it regularly. Instead, expanded touchpoints by integrating the deck into counseling and guidance centers for more natural engagement.
Initially considered selling directly to users, but realized they might lack motivation to use it regularly. Instead, expanded touchpoints by integrating the deck into counseling and guidance centers for more natural engagement.
💡 Lesson Learned
Designing for Engagement Beyond the Cards
Beyond the deck itself, visual storytelling and promotional videos played a crucial role in making the product resonate, proving the importance of multi-touchpoint engagement in experience design.
Beyond the deck itself, visual storytelling and promotional videos played a crucial role in making the product resonate, proving the importance of multi-touchpoint engagement in experience design.
