VI of Taiwanese Traditional Theater Festival
VI of Taiwanese Traditional Theater Festival
A festival celebrating Taiwanese opera's cultural depth, reviving the land's collective memory while opening a cross-border dialogue with international traditional theater, and reimagining it through a modern, socially engaged lens.
A festival celebrating Taiwanese opera's cultural depth, reviving the land's collective memory while opening a cross-border dialogue with international traditional theater, and reimagining it through a modern, socially engaged lens.
01 Concept
01 Concept
What the fan conceals, what it reveals
What the fan conceals, what it reveals
Fans are often used to conceal their identity in operas, and people often interpret the whole with the exposed part.But what is hidden behind the fan may be completely different. There is no absolute good or bad, and the two may exist at the same time.
Fans are often used to conceal their identity in operas, and people often interpret the whole with the exposed part.But what is hidden behind the fan may be completely different. There is no absolute good or bad, and the two may exist at the same time.
Position
Position
Target Audience: Artists and young people who care about art culture.
Target Audience: Artists and young people who care about art culture.
01 Style Guide
01 Style Guide
Logotype
Logotype
The logotype draws from the shape of the opera fan itself, folding a traditional motif into a minimal, modern mark that still reads as unmistakably theatrical.
The logotype draws from the shape of the opera fan itself, folding a traditional motif into a minimal, modern mark that still reads as unmistakably theatrical.
Color Palette
Color Palette
A palette built on contrast—bold traditional opera hues paired with restrained neutrals, echoing the concept's tension between what's shown and what's hidden.
A palette built on contrast—bold traditional opera hues paired with restrained neutrals, echoing the concept's tension between what's shown and what's hidden.
Font
Font
A typeface pairing that bridges the brushstroke character of traditional opera signage with the clarity of a modern sans-serif.
A typeface pairing that bridges the brushstroke character of traditional opera signage with the clarity of a modern sans-serif.
02 Application
02 Application
One identity, every touchpoint
One identity, every touchpoint
The system extends across posters, programs, and tickets, letting the fan motif and color language carry the festival's duality of tradition and modernity into every piece attendees encounter.
The system extends across posters, programs, and tickets, letting the fan motif and color language carry the festival's duality of tradition and modernity into every piece attendees encounter.
